A month-long campaign will be launched by the Cyprus Sustainable Tourism Initiative (CSTI), on Saturday 23 May, 2020, the date that the beaches in Cyprus will reopen after the recent lockdown due to the pandemic. The campaign has the support of the Deputy Ministry of Tourism.
The campaign named “Our beaches, our treasures – Let’s protect them” aims to sensitize the local people to stop littering our beaches and our sea. In a period where the airports are closed and no tourists are allowed, the only users of the beaches are the locals and the ones who live permanently in Cyprus. We are fully responsible to make sure no more rubbish is found on our beaches and no plastic gloves or masks end up in the sea.
Together we are fighting COVID-19 and together we should fight the pollution of the Med!
The campaign will consist of regular posts on social media along with other promotional activities. Marine litter is a worldwide problem and the Mediterranean Sea is no exception. In addition to raising awareness about the problem of beach littering, the campaign’s aims are the prevention of waste production, the proper disposal of waste and the reduction of the use of single-use plastics on beaches in Cyprus.
Through the campaign, we encourage our followers on Social Media and everyone else to take part in this effort individually and together to contribute by keeping our beaches and sea clean.
Let’s Join Forces to help Tourism Restart in a more Responsible and Sustainable way!
About CSTI: The Cyprus Sustainable Tourism Initiative (CSTI) is an independent non-profit organization, established in 2006. CSTI aims to develop a sustainable approach to tourism in Cyprus.